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OpenAI technology helps journalists deepen original reporting, make trusted content more useful and accessible, and build stronger relationships with readers, subscribers, and advertisers.
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# News Organizations
# Use Cases
How Vox uses a Custom GPT in ChatGPT Enterprise to make newsroom guidance easier to find, while keeping editorial judgment with people.
# News
# News Organizations
# Use Cases

Evan Hirsch · Jul 15th, 2026
How can you tell if an image you’re looking at is the real deal? This video introduces OpenAI Verify, a research-preview tool that can help identify whether an image carries signals associated with OpenAI-generated content. It explains how to upload an image, read the result, and understand the limits.
What you’ll need:
- Access to OpenAI Verify
- One image to check
What you’ll learn:
- What OpenAI Verify is designed to check
- How provenance signals like SynthID and C2PA can help
- Why “no signal found” does not prove an image is real
- What reporting steps still matter after using a verification tool
Who this video is for:
Journalists, editors, producers, newsroom leaders, and educators who want practical ways to use AI in daily newsroom work. No technical background is required.
Key takeaway:
OpenAI Verify can add one helpful signal to an image check, but the final verification still comes from reporting.
Built by OpenAI:
Created by OpenAI Academy to help news professionals use AI confidently while keeping editorial judgment, sourcing, and verification at the center.
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