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# News
# News Organizations
# Use Cases

How news organizations are using AI to advance their vital missions

OpenAI technology helps journalists deepen original reporting, make trusted content more useful and accessible, and build stronger relationships with readers, subscribers, and advertisers.
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How Vox uses a Custom GPT in ChatGPT Enterprise to make newsroom guidance easier to find, while keeping editorial judgment with people.
# News
# News Organizations
# Use Cases
Evan Hirsch
Evan Hirsch · Jul 7th, 2026
A better prompt is just a better assignment. This video gives journalists a clear understanding of the best practices for prompting ChatGPT: role, task, context, output, limits, and check. The demo starts with a weak prompt, then rebuilds it into a useful reporting instruction for a city council agenda item. What you’ll need: - A ChatGPT account - A document, agenda item, note, or article to practice on - A reporting question you want help clarifying What you’ll learn: - What makes a prompt useful - How to structure prompts for reporting tasks - How to ask ChatGPT to identify uncertainty and missing facts - How prompting can point you toward the next reporting step Who this video is for: Journalists, editors, producers, newsroom leaders, and educators who want practical ways to use AI in daily newsroom work. No technical background is required. Key takeaway: Better prompts give ChatGPT a clearer job, which leads to answers that are more useful, specific, and easier to check. Built by OpenAI: Created by OpenAI Academy to help news professionals use AI confidently while keeping editorial judgment, sourcing, and verification at the center.
# ChatGPT
# ChatGPT 101
# ChatGPT for Work
# Journalism
# News
# News Organizations
# Use Cases
The Standard’s subscriber app uses AI to personalize local news, help readers explore reporting, and organize community tips under human editorial oversight.
# Journalism
# News Organizations
# News
# Use Cases
Mediengruppe Pressedruck developed an AI-powered workflow that turns press releases and police reports into publication-ready content, reducing repetitive newsroom tasks and giving journalists more time for reporting and editorial judgment.
# News Organizations
# Public & Social Impact
# EMEA
# Germany
# Use Cases
# Industry & Community
# ChatGPT
# Personal
# EMEA; Norway
# Use Cases
# News Organizations
Through its Mail iQ toolset, DMG Media aims to transition AI from experimental proof-of-concepts into a scalable infrastructure that automates the editorial team’s administrative tasks.
# Industry & Community
# ChatGPT
# Advanced & Builder Skills
# UK
# News Organizations
# Use Cases
Cityside and the News Revenue Hub analyzed years of giving messages to improve their fundraising appeals, alongside a playbook and prompt pack for newsrooms to adopt.
# Public & Social Impact
# Industry & Community
# ChatGPT
# Use Cases
# Personal
Sahan Journal developed an open-source Audience Insights Assistant, to help newsrooms better understand audience interests.
# Industry & Community
# ChatGPT
# Awareness
# News Organizations
# Use Cases
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