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Power Prompting

Posted Jul 07, 2026 | Views 1K
# ChatGPT
# ChatGPT 101
# ChatGPT for Work
# Journalism
# News
# News Organizations
# Use Cases
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Evan Hirsch
OpenAI for News @ OpenAI

Evan Hirsch helps lead OpenAI’s adoption efforts for the journalism industry, drawing on more than two decades of experience in network, streaming, cable, and local TV news. He works with journalists, news executives, journalism schools, and nonprofit organizations to help them put AI to practical use.

Before joining OpenAI, Hirsch was a Senior Producer at NBC News and held editorial roles at MSNBC and CBS News. An Emmy and Edward R. Murrow Award winner, he began his career producing local newscasts in Philadelphia, Columbus, and Syracuse. He is a graduate of Syracuse University’s Newhouse and Maxwell Schools.

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SUMMARY

A better prompt is just a better assignment. This video gives journalists a clear understanding of the best practices for prompting ChatGPT: role, task, context, output, limits, and check. The demo starts with a weak prompt, then rebuilds it into a useful reporting instruction for a city council agenda item.

What you’ll need:

  • A ChatGPT account
  • A document, agenda item, note, or article to practice on
  • A reporting question you want help clarifying

What you’ll learn:

  • What makes a prompt useful
  • How to structure prompts for reporting tasks
  • How to ask ChatGPT to identify uncertainty and missing facts
  • How prompting can point you toward the next reporting step

Who this video is for:

Journalists, editors, producers, newsroom leaders, and educators who want practical ways to use AI in daily newsroom work. No technical background is required.

Key takeaway:

Better prompts give ChatGPT a clearer job, which leads to answers that are more useful, specific, and easier to check.

Built by OpenAI:

Created by OpenAI Academy to help news professionals use AI confidently while keeping editorial judgment, sourcing, and verification at the center.

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