This video showcases how ChatGPT is being used to enhance learning across two courses at Suffolk University Boston through custom GPTs, interactive simulations, and real-world client projects, including a live campaign model for the Boston Celtics.
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TRANSCRIPT
Dr. Arka Sarkar is an Assistant Professor of Marketing at Suffolk University in Boston. He specializes in integrating generative AI tools like ChatGPT into business education to foster innovation, systems thinking, and hands-on problem solving. He is a recipient of Suffolk’s 2025 Innovative Teaching Award and a winner of the university’s Faculty AI Hackathon.