Article
July 14, 2025 · Last updated on August 12, 2025
ChatGPT for marketing
# Work Users
# Prompt Packs
ChatGPT use cases and prompts for marketing teams
ChatGPT for marketing
Today’s marketer is equal parts strategist, storyteller, and analyst. They care about resonant brand narratives, measurable pipeline impact, and staying ahead of ever-evolving channels—without sacrificing authenticity or inclusivity. ChatGPT helps them brainstorm campaign angles, iterate copy faster, surface audience insights, and pressure-test messaging so they can ship high-quality assets at the speed of the market.
Campaign planning & strategy
ChatGPT supports building, organizing, and brainstorming marketing campaigns. Use a reasoning model for strategic brainstorming.
Use case | Prompt | URL |
|---|---|---|
Visualize campaign timeline | Build a timeline for our upcoming multi-channel campaign. Key dates and milestones are: [insert info]. Output as a horizontal timeline with phases, owners, and deadlines. | |
Brainstorm campaign ideas | Brainstorm 5 creative campaign ideas for our upcoming [event/launch]. The audience is [insert target], and our goal is [insert goal]. Include a theme, tagline, and 1-2 core tactics per idea. | |
Draft a creative brief | Create a creative brief for our next paid media campaign. Here's the goal, audience, and offer: [insert info]. Include sections for objective, audience insights, tone, assets needed, and KPIs. | |
Build a messaging framework | Build a messaging framework for a new product. The product details are: [insert info]. Output a table with 3 pillars: key benefits, proof points, and emotional triggers. | |
Build a customer journey map | Create a customer journey map for our [product/service]. Our typical customer is [insert profile]. Break it into stages, goals, touchpoints, and potential pain points per stage. Output as a table. |
Competitive and market research
ChatGPT can support researching competitor analysis, benchmarks, and emerging trends. Use web search or deep research for deeper real-time insights.
Use Case | Prompt | URL |
|---|---|---|
Competitive content analysis | Research how top 5 competitors structure their blog content strategy. Include tone, topics, frequency, SEO focus, and CTAs. Provide URLs, takeaways, and a table summarizing common and standout tactics. | |
Research emerging trends in buyer behavior | Research 2024 trends in how [type] buyers research and evaluate [industry] products. Include behavior shifts, content preferences, and channel usage. Cite sources and format as a short briefing with bullet-point insights. | |
Research regional campaign benchmarks | Research typical CTRs, CPCs, and conversion rates for digital campaigns targeting [location] in 2024. Focus on [ad channels]. Include source links and a table comparing each metric by country. | |
Research industry event competitor presence | Compile a summary of how our competitors are participating in [insert upcoming event]. Include booth activations, speaking sessions, sponsorships, and media coverage. Output as a table with links and analysis. | |
Research AI tools for marketers | Research the most recommended [tools] for marketers by function (e.g. copywriting, planning, analytics, design). Create a table with features, pricing, pros/cons, and primary use case. Include sources. |
Content & creative development
ChatGPT can support you with generating marketing copy, visuals, and assets. Use canvas for real-time editing.
Use case | Prompt | URL |
|---|---|---|
Draft a product launch email | Write a launch email for our new product. Use the following info about the product and target audience: [insert details]. Make it engaging and persuasive, formatted as a marketing email ready for review. | |
Generate ad copy variations | Create 5 ad copy variations for a [channel] campaign. Here’s the campaign theme and audience info: [insert context]. Each version should test a different hook or tone. | |
Create a social post series | Draft a 3-post social media series promoting [event, product, or milestone]. Use this background for context: [paste details]. Each post should include copy and a suggested visual description. | |
Create a customer spotlight post | Write a customer spotlight post based on this success story: [paste key details]. Make it conversational, authentic, and aligned to our brand voice. Output as a LinkedIn post draft. | |
Create an explainer video script | Draft a script for a 60-second explainer video about [product/topic]. Here’s what it should cover: [insert info]. Make it punchy and clear, with suggested visuals or animations. |
Data analysis & optimization
ChatGPT can analyze data, forecast trends, and improve decision-making. Upload data for deeper analysis.
Use case | Prompt | URL |
|---|---|---|
Identify top-performing marketing channels | Analyze this marketing performance spreadsheet and identify which channels had the highest ROI. The file includes data from Q1–Q2 campaigns across email, social, paid search, and events. Summarize top 3 channels and create a chart showing ROI by channel. | |
Uncover customer churn patterns | Review this customer churn dataset and identify common characteristics of churned customers. Use columns like tenure, product usage, and support tickets to group insights. Output a short summary with a chart or table showing top risk factors. | |
Summarize survey results | Summarize insights from this post-campaign customer feedback survey. The file includes satisfaction ratings and open-ended responses. Provide a 3-bullet executive summary and a chart of top satisfaction drivers. | |
Forecast next quarter’s lead volume | Use this historical lead volume data from the past 6 quarters to project expected lead volume for the next quarter. Highlight any trends, seasonal patterns, and output a simple forecast chart. | |
Optimize campaign budget allocation | Based on this spreadsheet of previous campaign spend and returns, recommend a revised budget allocation for next quarter. Focus on maximizing ROI while reducing spend on underperforming channels. Output as a table with new % allocations. |
Visual & brand communication
Focuses on crafting cohesive visual strategies, brand narratives, and creative concepts. Create an image using ChatGPT.
Use case | Prompt | URL |
|---|---|---|
Develop a brand style guide outline | Create an outline for a brand style guide for [company/product]. Include sections for typography, color palette, logo usage, tone of voice, imagery style, and do’s/don’ts. | |
Conceptualize visual storytelling | Brainstorm 3 visual storytelling concepts for a brand campaign on [theme]. Include a concept name, visual style, and key narrative elements (e.g., story arc, mood, colors). | |
Create visual campaign moodboard | Create a moodboard with 4 visuals for our [campaign or brand update]. Theme is [describe theme], and the tone should be [describe tone]. Use photoreal or illustrated style. | |
Evaluate brand consistency | Review the following marketing assets [insert links/files] and evaluate brand consistency in terms of tone, visuals, and messaging. Provide 3 strengths and 3 gaps with recommendations. | |
Refresh brand identity concepts | Suggest 3 creative directions to refresh our brand identity. Include possible color palettes, typography styles, visual motifs, and tone updates that align with [audience/market shift]. |
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