Webinar
June 23, 2026
How marketing teams use Codex: Webinar resource guide
# Codex
# Codex for Work
Follow along with our webinar: How marketing teams use Codex
Follow along with the webinar: How marketing teams use Codex
If you work on marketing campaigns or launches, you probably know this moment: the campaign is taking shape, but the raw material is everywhere. There is a product brief, brand guidance, launch context, a few working files, and a Slack thread that has somehow become part of the source material.
That is the work this webinar focuses on. You will see how Codex can help marketing teams pull scattered campaign context together, make decision points clearer, and create the first version of the deliverable the team needs next: cleaner launch inputs, a campaign strategy brief, creative directions, and a production handoff.
Use the files linked below to follow along with the demos. These are sample materials with fictional campaign context, dummy launch inputs, and practice assets.
Download the demo files
Download these files to follow along: add the hosted demo-file link before publishing.
Resources to bookmark
- Download Codex for Mac or Windows: https://openai.com/codex/
- Learn the basics about Codex for work: https://openai.com/academy/codex-for-work/
- Explore the top 10 use cases for Codex at work: https://openai.com/academy/how-to-use-codex-for-everyday-work/
- Learn about plugins and skills: https://openai.com/academy/codex-plugins-and-skills/
Before you try the demos
For the marketing workflows in this webinar, make sure Codex is installed. Some demos also use the Creative Production plugin and connected tools such as Google Drive, Slack, documents, spreadsheets, or local project files. Your organization controls which plugins and connected tools are available in your workspace, so your exact setup may look different from the webinar.
The sample files are designed for practice. Before using any Codex output in a real campaign, launch review, creative handoff, or stakeholder message, review the source details, claims guidance, brand rules, assumptions, and approval notes.
Mini-demo: Clean and align launch inputs
The first example starts small. Codex uses loose launch notes and a channel requirements tracker to clean up campaign inputs, identify conflicts, and create a short review summary.
Use this prompt in Codex:
Clean up the messy launch notes and channel requirements tracker in this folder. Create clean versions of both files, plus a short summary of key conflicts, missing inputs, and follow-ups.After Codex creates the files, open the clean versions and the summary. Check whether the channel names, owners, and statuses now line up, whether the conflicts make sense, and whether the follow-ups are clear enough to use before moving into strategy.
Main demo: Create the marketing strategy brief
The first main demo shows how Codex can help move from scattered campaign context to a strategy brief the team can review. Codex uses local project files, an Auralis Beam Launch folder in Google Drive, and stakeholder context from Slack.
Start with a concise strategy readout:
Review the files in this project, the Auralis Beam Launch folder in Google Drive, and the Slack messages in #launch-auralis-beam. Give me a concise strategy readout for the launch: what direction the campaign should take, what evidence supports it, and what decisions are still unresolved.Once Codex responds, review the recommendation before asking for the final brief. Look for the recommended direction, the evidence behind it, and the unresolved decisions the team still needs to answer.
Then check the source behind a key claim:
Where did the claim about realistic product-in-context desk improvements come from? Show me the supporting evidence and source document.This is an important review step. You are not just accepting a polished answer. You can ask Codex to show where a conclusion came from, inspect the supporting source, and decide whether you trust the recommendation before moving on.
Then answer the open decisions:
Let’s lead with camera-ready desk. Keep focus as a use case, not a claim. And give me three creative territories: camera-ready desk, compact apartment, and warm evening work mode.Now create the campaign strategy brief:
Use those decisions to create the integrated campaign strategy brief as a Word document in this project folder. Make the recommendation clear, preserve the claims and brand review notes, and include the inputs Creative Production should use next.After Codex creates the Word document, open it and inspect the brief. Check whether it includes a clear campaign direction, the decisions you answered, claims and brand review notes, and the inputs Creative Production will need next.
Before sharing the brief, make one practical review pass:
Update the campaign strategy brief to make it ready for internal review. Move the recommendation higher in the document, pull the stakeholder decisions into a short review section near the top, and order the creative territories from safest to boldest. Keep the tone concise and make sure the claims and brand notes are easy to find.Review the updated document before using it with stakeholders. Look for a clear recommendation, a short decision section, creative territories in a useful order, and claims or brand guidance that is easy to find.
Main demo: Turn the brief into creative directions
The second main demo starts from the approved campaign strategy brief. The brief helps the team align on what to say; Creative Production helps the team explore what that strategy could look like.
For this demo, use the approved campaign strategy brief and product reference image.
Create the mood board:
@Creative Production Using the approved campaign strategy brief and the product reference image, create a mood board for this launch. Use the creative territories and brand/claims guardrails from the brief.Once Creative Production creates the mood board, inspect the directions. These are not final ads. They are creative starting points the team can compare before deciding what to produce.
Look for:
- Whether each direction connects to the approved strategy
- Whether the visual route fits the audience and campaign goal
- Whether the options respect the brand and claims guardrails
- Which direction feels strongest for the launch
Then create the production handoff for the selected route:
Create a concise Google Doc handoff for the camera-ready desk route. Embed the mood board PNGs directly in the doc. Include what to preserve, what to avoid, and channel variations to produce next. Use the approved brief and product reference.After Codex creates the handoff, review it before sharing. Check whether it names the selected route, explains why it matches the brief, preserves the right visual cues, calls out what to avoid, and gives the creative team clear channel variations to produce next.
What to try next
You do not need to rebuild your whole marketing process at once. Pick one messy workflow where the context already exists, but the team still loses time turning it into something useful.
For marketing teams, that might be a campaign brief, creative direction, launch handoff, channel plan, review board, or stakeholder update.
The pattern is the same as what we showed in the webinar: give Codex the right files and connected context, ask for a concrete output, review where the conclusions came from, then use that output to move into the next stage of work.
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