Recording of our September 10 Builder Bootcamp session on RAG.

In this session, Charmaine Pek (AI Deployment Manager, OpenAI) walks through how marketing teams can use ChatGPT Work to support a campaign workflow spanning marketing briefs and creative content. She makes the build process visible from end to end, including how campaign context is translated into clear instructions, how the work is divided between AI and people, and where review, creative judgment, and refinement remain essential.

Build a clear, credible case for an AI priority that leaders can understand, evaluate, and support in 30 minutes.

Improve how your team gets work done by redesigning one recurring process using AI. Define what should work better and why it matters, where AI may help, and where people must still review, approve, or decide. Capture that design in a completed first draft of the AI Workflow Design Spec.