Teri R. Moten used ChatGPT Work to build a school outreach campaign that brought her a paid AI training booking in ten days. As a solopreneur in Texas, she needed to find the right district contacts and reach them before their calendars filled. Researching each district and writing its pitch had to fit around the training she was selling. Moten had spent 25 years in sales, marketing and business development, becoming a sales and marketing director at a staffing agency. Technical skills were another matter. “I couldn't even do an Excel spreadsheet with a summation formula,” she says. She created a ChatGPT account in December 2022 while consulting at a digital marketing agency and coaching small businesses on the side.
By January 2023, she was offering to teach local Rotary clubs and chambers of commerce what she had learned. Then companies began asking her to train their teams. Within two months, she saw a business. She kept speaking and training through a layoff in 2025, delivering 63 engagements that year. She teaches nontechnical professionals to have ChatGPT interview them about their work, then turn their answers into custom instructions that improve its responses.
When ChatGPT Work arrived, she dictated to it a request to research rural school districts within two hours of Victoria, Texas. She wanted contact information for superintendents and career and technology advisers, plus school calendar dates for back-to-school and later teacher training. Work was to prepare tailored emails offering an AI session, attach her two one-page brochures, and leave everything in drafts.
“I'm just hoping and wishing and I'm talking,” she recalls. About ten minutes later, she says, it returned 48 contacts and personalized drafts. It also noticed she had attended one district and already spoken to a principal in another, and suggested acknowledging those ties. She asked it to fix the email formatting so her links and tracking would work, then reviewed and sent the messages.
Two districts replied within 48 hours. One wanted to discuss an October session. The other led to a phone call and a face-to-face meeting: its teachers and students needed help understanding AI. Within ten days of starting the outreach, Moten had a training session booked and paid for.
For a nonprofit facing costly grant directories, Moten showed how deep research could find public funding opportunities and how ChatGPT could compare the organization's work with a funder's priorities. Before a new fundraising campaign, she helped the team ask ChatGPT to imagine the campaign had failed and explain why. The exercise surfaced risks they had not considered while they still had time to change the plan.
In her own business, Moten has ChatGPT review old emails for opportunities she missed and rank whom to contact by how quickly the work might generate revenue. “Have that information do something,” she tells people. After meetings, it drafts introductions she promised to make, so a useful connection is not forgotten before she goes into her next appointment.
