When entrepreneur Jasmine Hudson and her team at Black Paper Party decided to remix the classic “12 Days of Christmas” to better reflect Black culture for their small business, they turned to ChatGPT to help brainstorm. The result was a joyful, imaginative jingle that became the foundation for the company’s new holiday product line: 🎵 “Twelve kings and queens, eleven dancers stepping, ten Tuskegee Airmen, nine church singers, eight braiders braiding, seven rappers rappin’, six vinyl records, five gold grills…” 🎵
From Magnolia trees to gold grills on nutcrackers, the collection—now carried by Walmart—transforms familiar holiday imagery into something vibrantly new. “We’re great at understanding Black nuance,” Jasmine says. “But this time, we needed help turning a spark of an idea into a full collection. ChatGPT helped us brainstorm faster and make it bigger.”
Jasmine, who previously worked at Walmart as a buyer, launched Black Paper Party to bring authentic Black representation to seasonal celebrations—wrapping paper, ornaments, angels, and Santas that reflect a broader range of experiences. She also runs Black-Owned Northwest Arkansas, a nonprofit that connects and supports Black entrepreneurs in one of the country’s fastest-growing regions. Between the two, her to-do list is long and her team is lean.
That’s where ChatGPT comes in. Beyond remixing Christmas carols, Jasmine uses the tool to develop product ideas, build mood boards, refine her brand voice, and plan seasonal collections. She even trained ChatGPT to write in Black Paper Party’s signature “rich auntie” tone, giving it examples from Instagram captions and past campaigns. “Now, when we ask it to write something, it just gets us,” she says.
The team uses ChatGPT for more than creative work. It helps with financial modeling, forecasting inventory needs in a tricky retail environment. It serves as a search engine for finding partners for pop-ups in new cities. And on the nonprofit side, it powers outreach campaigns and keeps their business directory current. “We use it ad nauseam,” she says. “It lets us duplicate ourselves without burning out.”
The collaboration on the “12 Days” remix remains her favorite example. Jasmine and her co-founders went back and forth with ChatGPT, tweaking lyrics, swapping ideas, and iterating until the final version felt right. “It was a true collaboration,” she says. “And Walmart loved it.”
Jasmine says this is just the beginning. She’s already using ChatGPT to help with everything from inventory forecasting to finding partners for pop-ups in new cities. “It’s like having an extra teammate who never sleeps,” she laughs. As Black Paper Party grows, AI will keep playing a central role—helping her team bring fresh, authentic ideas to store shelves nationwide. And she’s not done experimenting. “We’re already working on Easter,” she says. “Just wait till you see what we do with the bunny.”
