Use case showcase playbook
A use case showcase is a team-focused event where employees share how they use ChatGPT in their own work with the rest of their group. Instead of a formal presentation, it’s an opportunity for users to walk through their workflows, show examples live, and explain the impact. The session creates space for peer-to-peer learning, sparks new ideas across the team, and encourages everyone to experiment with and adopt ChatGPT in ways that fit their daily work.
Showcase objectives
- Show the real impact of ChatGPT with examples that demonstrate clear benefits and outcomes.
- Spark cross-team learning by surfacing use cases from different functions and roles.
- Drive ongoing adoption by linking showcased ideas to broader company goals and encouraging teams to share and build on them.
How to prepare
- Select format and audience: Choose whether it will be live or asynchronous, and decide if the showcase is for a specific department (e.g., the marketing team’s weekly meeting) or company-wide (like an all-hands meeting). We recommend a live event with many teams represented!
- Recruit contributors: Identify internal champions or power users to share their stories and commit to presenting.
- Communicate with team and contributors: Share details early, build excitement, and invite input. Encourage contributors to provide prompts, workflows, screenshots, or metrics to support their presentations.
Example agenda (30-minute session)
| | |
| | Facilitator introduces purpose, agenda, and sets expectations. |
| | Contributors present real-world examples, share outcomes, and explain what worked well. |
Discussion & audience Q&A | | Open the floor for clarifying questions, additional ideas, and quick feedback. |
Next steps & call to action | | Summarize key takeaways, provide links to resources or pre-filled prompts, and outline how participants can share their own use cases afterward. |
Outcomes and follow-ups
- Share recap materials (recording, slides, pre-filled prompt links, written summaries) across multiple channels so the content is easy to revisit.
- Collect feedback via quick survey, chat thread, or follow-up discussion, and summarize key takeaways for the team.
- Invite participants to submit their own use cases for future showcases, and provide a simple template or form to make it easy.
Tips for success
- Choose relatable and transferable examples: Focus on workflows that many people in the room can connect with. Many ChatGPT use cases are relevant for all teams, not just the one that built it.
- Keep demos short and clear: Demonstrating one or two prompts from start to finish in just a few minutes helps the audience follow along and stay engaged.
- Highlight measurable impact: Whenever possible, connect examples to results such as time saved or improved quality, so the value of ChatGPT is clear and compelling.
- Rotate presenters: Involving different teams and voices keeps the showcase dynamic and ensures diverse perspectives are represented.
- Build in interaction: Use polls, chat questions, or quick try-it exercises, which helps prevent disengagement and keeps energy high.
